About Us
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The value of breaking with tradition.
| In the farm sector, there are a lot of traditions we hold dear.
Hard work. Honesty. Integrity. Fairness and Common Courtesy.
| Yet, when it comes to the way many crop input companies have traditionally approached retailers, there seems to be a disconnect.
In our own small way, Nufarm is trying to change that. Since opening shop in Canada in 1998, Nufarm has introduced a refreshingly new way of thinking that breaks from tradition.
We hope you find this approach to be a welcome change – one that not only benefits your business – but also helps simplify your life.
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We promise:
| - A simple, no-nonsense approach of doing business
- No complex and time consuming rebate programs
- To stand behind our products in the event of a performance issue – and to work with you to resolve the matter to your satisfaction
- Continued national and specific local marketing efforts to promote awareness of our key products
- To continue listening to retailers and growers in an effort to introduce new products that meet unique challenges
- To empower Nufarm representatives to work in partnership with you to determine how we can promote mutual growth
- The dedicated service of experienced territory managers who are flexible and empowered to make decisions
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Not big. Not small. Just simple and efficient.
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You could say, we fit somewhere comfortably in the middle.
From the beginning, Nufarm has strived to stand out from the crowd. To do things in a way that veers from common conceptions of “what an ag-chem company is.”
Keeping things simple for farmers and retailers by focusing on common-sense solutions and overall AFFORDABILITY separates us from the Big 5. Not to mention we’re able to pass our streamlined business and manufacturing EFFICIENCIES on to customers.
At the same time, FULLY SERVICED products and commitment to be a proactive company that’s more than just the lowest price manufacturer sets us apart from the generics.
It’s this kind of thinking that ensures we can be FLEXIBLE and not rigid or extreme in our philosophy. It’s a big reason we’ve developed a strong working relationship with our customers.
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Progressing our product line
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Nufarm is excited to announce some significant additions to our diverse line of high quality, affordable, fully backed herbicides.
Some are completely new to the Canadian market (such as CleanStart™ and Assert® FL).
Others are trusted names that Nufarm is adopting from the original manufacturers – with a promise to give them a good home.
All provide you with more options for a variety of weed challenges.
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