9th October 2007
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Calgary, Alberta
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Nufarm to Market Achieve® Liquid Gold Herbicide
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Nufarm and Syngenta are pleased to announce that Nufarm will immediately assume marketing responsibility for Achieve® Liquid Gold in western Canada.
Achieve Liquid Gold is a combination of a group 1 graminicide coupled with a leading dicot herbicide, packaged for convenience of use and a one shot solutions for control of both wild oats and a broad range of broadleaf weeds in barley, wheat (all varieties), spring and fall rye.
Nufarm’s herbicide product line is about to grow once again with the distribution of Achieve Liquid Gold herbicide from Syngenta. “We have acquired the exclusive Canadian distribution and marketing rights for Achieve Liquid Gold. The addition of Achieve Liquid Gold to our product line now gives growers a choice of two proven wild oat products - Achieve Liquid Gold and Assert® for both wheat and barley crops” comments Darryl Matthews, Nufarm’s Calgary based General Manager. “The acquisition of Achieve Liquid Gold follows our strategy to build a portfolio of tried and true cereal products.”
“Retailers and growers can expect the same first class service and product quality as they have experienced over the past growing seasons” says Rob Milliken, Marketing Manager, Syngenta. “We are pleased with this new marketing and distribution partnership arrangement.”
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Breaking with tradition: When Nufarm broke from the pack as the first company to end rebate and bundling programs, growers and retailers shared in their approval. As part of the Nufarm product family, Achieve Liquid Gold will be program-free, fully serviced, and priced for maximum savings at the time of purchase. “Our manufacturing efficiencies will allow us to offer Achieve Liquid Gold at the best possible price,” Matthews adds.
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Nufarm has stepped up to become Canada’s leading provider of high-quality crop protection products – products known for helping growers save money without risking reliability and quality. Today, Nufarm operates in over 100 countries and is among the world’s top 3 manufacturers / suppliers of MCPA, 2,4-D, bromoxynil and glyphosate. Nufarm has been in business for 50 years. The Canadian office opened in 1997 and is located in Calgary, AB.
Syngenta is a world-leading agribusiness committed to sustainable agriculture through innovative research and technology. The company is a leader in crop protection, and ranks third in the high-value commercial seeds market. Sales in 2006 were approximately $8.1 billion. Syngenta employs around 21,000 people in over 90 countries. Syngenta is listed on the Swiss stock exchange (SYNN) and in New York (SYT). Further information is available at www.syngenta.com.
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For more information contact:
Darryl Matthews, Nufarm 403-692-2501
Rob Milliken, Syngenta Crop Protection Canada, Inc. 403-219-5437
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® Achieve is a registered trademark of a Syngenta Group Company.
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Cautionary Statement Regarding Forward-Looking Statements.
This press release contains forward-looking statements, which can be identified by terminology such as “expect,” “would,” “will,” “potential,” “plans,” “prospects,” “estimated,” “aiming,” “on track” and similar expressions. Such statements may be
subject to risks and uncertainties that could cause the actual results to differ materially from these statements. We refer you to Syngenta’s publicly available filings with the U.S. Securities and Exchange Commission for information about these and other risks and uncertainties. Syngenta assumes no obligation to update forward-looking statements to reflect actual results, changed assumptions or other factors. This release does not constitute, or form part of, any offer or invitation to sell or issue, or any solicitation of any offer, to purchase or subscribe for any ordinary shares in Syngenta AG, or Syngenta ADSs, nor shall it form the basis of, or be relied on in connection with, any contract therefore.
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Nufarm Agriculture Inc.
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