26th October 2007
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Calgary, Alberta
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Nufarm To Take Over Marketing of Curtail* M Herbicide
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Nufarm and Dow AgroSciences Canada Inc. are pleased to announce that Nufarm will immediately assume marketing responsibility for Curtail M herbicide in Western Canada.
Curtail M is best known for ‘Kill Down To The Root’ Canada thistle and sow thistle control in barley, wheat, oats, flax, and forage grasses. It also controls a wide spectrum of annual broadleaf weeds, plus Curtail M can be tank mixed with all grass weed herbicides.
“We are thrilled to gain the exclusive Canadian distribution and marketing rights for Curtail M. Acquiring Curtail M, a leading brand in perennial weed control in cereals, flax and forage grasses, follows our strategy of providing customers with one of the most comprehensive portfolios of quality crop protection products on the prairies,” comments Darryl Matthews, Nufarm’s Calgary-based General Manager. “We’re committed to keeping things simple with Curtail M. Customers will get the high level of performance they’ve come to expect – backed by the Nufarm Performance Guarantee” he adds.
Kelly Bennett, Marketing Manager in Calgary, sums it up from a Dow AgroSciences perspective: “For nearly 15 years, Curtail M has provided excellent control of Canada thistle, one of the worst yield robbing weeds in crops in western Canada. With our extensive portfolio of high performing cereal herbicides and several new product launches coming, this change will ensure that Curtail M gets the support and attention it deserves. We are very excited to have Nufarm assume the marketing and sales of this important product, as they have demonstrated their ability to support mature brands over the past several years”.
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Breaking with tradition: When Nufarm broke from the pack as the first company to end rebate and bundling programs, growers and retailers shared in their approval. As part of the Nufarm product family, Curtail M will be program-free, fully serviced and priced for maximum value at the time of purchase.
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Nufarm has stepped up to become Canada’s leading provider of high-quality crop protection products – products known for helping growers save money without risking reliability and quality. Today, Nufarm operates in over 100 countries and has been in business for 50 years. The Canadian office opened in 1997 and is located in Calgary, Alberta.
Dow AgroSciences Canada Inc. brings innovation to life through people, chemistry and
biotechnology in the areas of seed & crop production and pest management. This is accomplished through the production of healthy food & feed and in deriving industrial feedstocks from agriculture. With 135 employees throughout Canada, Dow AgroSciences, Canada, Inc is headquartered in Calgary with a canola breeding facility in Saskatoon on the University of Saskatchewan campus. For more information on Dow AgroSciences Canada Inc. and their products, visit www.dowagro.ca.
Dow AgroSciences Canada Inc. is a wholly owned subsidiary of Dow AgroSciences LLC,
a global company based in Indianapolis, Indiana. Dow AgroSciences LLC is a wholly
owned subsidiary of the Dow Chemical Company of Midland, Michigan.
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For more information contact:
Darryl Matthews, Nufarm 403.692.2501
Kelly Bennett, Dow AgroSciences 403.735.8859
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* Trademark of Dow AgroSciences LLC
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Cautionary Statement Regarding Forward-Looking Statements.
This press release contains forward-looking statements, which can be identified by terminology such as “expect,” “would,” “will,” “potential,” “plans,” “prospects,” “estimated,” “aiming,” “on track” and similar expressions. Such statements may be
subject to risks and uncertainties that could cause the actual results to differ materially from these statements. We refer you to Syngenta’s publicly available filings with the U.S. Securities and Exchange Commission for information about these and other risks and uncertainties. Syngenta assumes no obligation to update forward-looking statements to reflect actual results, changed assumptions or other factors. This release does not constitute, or form part of, any offer or invitation to sell or issue, or any solicitation of any offer, to purchase or subscribe for any ordinary shares in Syngenta AG, or Syngenta ADSs, nor shall it form the basis of, or be relied on in connection with, any contract therefore.
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Nufarm Agriculture Inc.
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